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What is User Generated Content: Make your brand viral this 2023
User Generated Content (UGC) has become a powerful force in the world of marketing. The ability for people to share their experiences, opinions and creativity

Secrets of Branded Content: What it is and 20 Successful Examples
In the digital age, marketing strategies are constantly evolving to keep up with changing consumer preferences. One of the most effective and booming advertising strategies in the world of marketing

Native Advertising: What it is, Examples and Benefits 2023
Native advertising emerged as a product of evolution in the world of digital marketing. Its ability to integrate harmoniously with a platform’s content makes it an attractive option for advertisers

All Types of Advertising and Marketing Agencies 2023
The world of advertising and marketing is competitive, there is no doubt about that. But what really is an advertising or marketing agency and what is their role in this

B2B Sales: Best Success Strategies in 2023
Commercial transactions between companies represent an essential part of the global economy and play a fundamental role in the innovation, growth and development of various sectors. Platforms like LinkedIn, a

Commercial Salesperson: Essential Qualities for Hiring
The role of a commercial salesperson is a fundamental pillar in the success of any company. These professionals play their role in generating revenue and growing a business. However, not

Advertising Psychology: What it is and 10 Successful Strategies
Advertising, whether programmatic or any type of advertising, is an omnipresent force in our daily lives. From viral TV ads and street billboards to online ads and social media posts,

Programmatic Advertising: What it is, How it works and Examples
In the digital age, evolution is constant, and programmatic advertising has emerged as one of the driving forces behind the most effective and efficient marketing strategies. From the automation of

Advertising Strategies: What they are and 20 examples of strategies
Advertising, and its essence, reflects the society in which it is presented and developed. From the first print ads to the Today’s viral ads video, this ubiquitous tool has evolved along

Advertising for Brands: Best Strategies and Tips 2023
As the media have advanced, companies have been finding new ways to promote themselves. The ability to adapt together with creativity have to go hand in hand to achieve a

Guerrilla Marketing: What it is, examples and how to do it
Capturing the attention of an increasingly distracted audience is the biggest challenge for companies today. From this challenge arises an innovative and bold strategy, guerrilla marketing. This advertising tactic, which

Advertising Spot. What it is, how to create it and examples. Guide-2023
Have you ever found yourself glued to the screen because of a commercial? Don’t worry, you’re not alone! Commercials are created to do that and more! While many of them

Advertising Campaigns: What are they, Types, Examples and Objectives?
Picture this: you’re browsing social media, enjoying your morning cup of coffee, when suddenly you come across an ad that just grabs you. It’s witty, relevant and makes you laugh.