We have a new brand, and we have completed a thorough but exhaustive rebranding process. The previous brand, which accompanied us from the beginning until now, transmitted who we were and identified us, yes, but we need some more.
We needed to modernize, but above all, we needed to humanize the brand. We needed a strong brand that would take us where we wanted to go – to infinity and beyond – and we needed a brand that reflected the new mission, vision, and values of the company. In short, Streamion has evolved and we wanted a brand that would evolve with us.
New brand look
This change is not just an aesthetic necessity, but the result of a very deep and strategic transformation. This change implies a new positioning, a new creative universe, and a new brand territory. And all this without losing the essence of who we are. Almost nothing!
Our goal with this rebranding, in addition to humanizing the brand, was to be closer and more in tune with our public, which is why we have synthesized the essence of our brand in the phrase:
“Passionate Brands for passionate people”
Through the concept “Living without cuts”, we outlined our new positioning. We created a flexible identity with a huge graphic universe full of creative elements that we recognize as Streamion. The result is a modern, free and dynamic image. It is an empowering image that puts people first, encouraging them to be themselves and connect with their passions.
To carry out such a challenging task, we relied on the best team at Vermut Estudio. They supported us, accompanied us, understood us, and inspired us. So much so that they are already part of us and we can’t think of Streamion without them.
We are brave, transparent, and passionate, and we are here to change the world of communication by understanding people’s interests first, to sculpt the future of advertising together.
That’s our dream, our mission. Would you join us?
